Joe Lojacono*

Vice President

Joe Lojacono*

A native of Western New York, Joe is Founder and President of Valmark Associates, LLC, a marketing consultancy and resource firm.  The agency provides an efficient, cost-effective approach to delivering marketing support, and offers a wide array of strategic, creative and production services including market planning, print and broadcast advertising, direct marketing, market research, websites / digital advertising, social media, as well as public and media relations services.  Clients include firms within the manufacturing, construction, packaged goods, financial services, healthcare, technology, retail, energy, education and not for profit industries.

Mr. Lojacono also owns Vicar Industries, LLC, an online dealer and distributor of masonry building supplies.  The firm sells over 100 items through its e- commerce website,

Active in the community, Joe is a member of the Amherst Chamber of Commerce, and the Advisory Council of the Buffalo Niagara Sports Commission. He is a past president of Buffalo Niagara Sales & Marketing Executives, a networking and professional development organization.  He also is a past president of the Advertising Club of Buffalo (formerly known as Brainstorm) and previously served as WNY liaison to District Two of the American Advertising Federation (AAF), which includes advertising agencies from five states and the District of Columbia in the Northeast.  Joe is also a past president of both the General and School of Management Alumni Associations of the University at Buffalo, where he holds Bachelor of Science and MBA degrees.  Mr. Lojacono currently is on the Hall of Fame selection committee for the University's Division of Athletics.   

A season ticket holder for many years and currently a member of the Paul Maguire Club, Joe is also a past president of the Monday Quarterback Club, the business group that supports the Buffalo Bills.  He and his wife Pam and two daughters reside in Getzville, NY.


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